From its founding with Companies House in April 2004, Thistle & Broom, Ltd. has set out to challenge business paradigms. Envisioning a convergence of the two seemingly disparate market segments of luxury and Fair Trade with advances in technology and the application of micro-economic theory around sustainability, Thistle & Broom stands apart from competition in virtually every business environment.
The success realised by Nobel Laureate Dr.Muhammad Yunus and the Grameen Bank served as the companies' base-line inspiration - how to positively impact economies within a specific geographic region. Double-digit growth realised by both the luxury and Fair Trade/Sustainability market segments in each year of the last decade and a half, in the most challenging economic climate of the last seventy years, established market demand. Thistle & Broom seeks to provide an alternative to the decimation of traditional skills and cultural heritage across Scotland by the creation of the worlds' first geopolitically exclusive luxury brand underscored with a socially responsible ethos.
The 'efficiencies' of globalisation have played a huge role in the homogenisation of our purchases. Unlike other luxury brands the product offerings on Thistle & Broom's award-winning website are entirely bespoke allowing for individualisation and all are sourced exclusively from within Scotland's borders. The transparency offered by Thistle & Broom allows customers to have a more intimate relationship with the artisan/craftsperson making their purchase. In an extreme version of Fair Trade fully 66% of the retail price goes directly to the artisans or craftspeople, technology is leveraged providing Exchange-funds Transfers, EFT, to the artisans within days, if not hours, of receipt of orders. Tying product stories to Scotland's 10,000 years of history helps drive tourism across the country and encourages the preservation of her cultural heritage providing secondary economic impact.
In the five years since online trading commenced Thistle & Broom has come to realise a customer base in 23 countries and earned media in trade, general business, and glossy publications in nearly as many. The brand's name comprised of two of Scotland's most treasured icons and her most recognisable invasive weeds has become so ubiquitous with the country that queries often provide Thistle & Broom attribution to 18th century heritage of family heirlooms.