8 March 2007, Edinburgh and New York - Harris Tweed Textiles announced today their intent to offer Thistle & Broom's Longing Cloak in a drawing for those attending VisitScotland's Scottish Village during Tartan Week festivities.
The Longing Cloak was developed by Thistle & Broom's chief creative officer and managing director to provide a physical manifestation to the sense longing which so many people feel about Scotland yet are unable to reconcile. It is being offered in the Lovat green twill from Harris Tweed Textiles as made for Thistle & Broom by Blairgowrie-based Piob Mhor. Visitors to Scottish Village will be asked for their participation (but it's entirely optional) in a short survey about Harris Tweed and Scotland generally to enter for the breathtaking cloak which is valued at £1350. The VisitScotland Scottish Village opens on 31 March and runs through 8 April with multiple fashion shows daily featuring two versions of the Longing Cloak. The drawing for the grand prize will take place at the conclusion of the last scheduled fashion show.
Alan Bain is a co-director of Harris Tweed Textiles and outgoing president of The American-Scottish Foundation whose efforts gave rise to Tartan Week celebrations in New York in the first place said, "Exposing and bringing others to the magic of Scotland has always part of our efforts at Harris Tweed Textiles and the American-Scottish Foundation (ASF). With the ASF hosting a breakfast during Tartan Week to promote the Year of the Homecoming 2009 and then reading the text supporting Thistle & Broom's beautiful Longing Cloak I knew we had a synergy of emotion and ideas about promoting the Homecoming in 2009."
"Caught someplace between that image of Meryl Streep as The French Lieutenant's Woman standing at the end of the pier and the breathtaking vistas I had seen, I wanted to convey all of that raw emotion in something romantic and feminine and completely evocative of this amazing country," said Thistle & Broom's managing director Teresa Fritschi. "It's such a privilege to be able to help promote the Homecoming in 2009 and work with Harris Tweed Textiles to expose a larger audience to all that Scotland offers."About Harris-Tweed Textiles
http://www.harris-tweed.co.uk is the last mill in the Outer Hebrides to supply Harris Tweed to major garment manufacturers, design houses, tailoring establishment and individual customers while still supporting the needs of independent weavers. Woven into each metre is the interconnectedness of local families and the long tradition of weaving the beautiful Harris Tweeds. Whilst the mill has been trading under the name of Harris Tweed Textiles since 2004, many of the employees have worked in the same building for more than twenty-five years. HTT offices are located in New York City and Carloway, Isle of Lewis.About Thistle & Broom, Limited
www.thistleandbroom.com Edinburgh-based Thistle & Broom is a Fair Trade modeled ecommerce initiative with every one of the products offering being sourced exclusively from within Scotland's borders. Eight percent of the related pre-tax profits are donated to carefully selected Scottish not-for-profit organisations which serve to preserve, protect or restore elements of Scotland's heritage. Thistle & Broom was legally incorporated in Scotland in April 2004 and commenced trading in May of 2005.
For more information about Thistle & Broom please contact: